Marketing Insights

Strategies, updates, and deep dives from our team of performance marketing experts.

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Industry News

Oct 12, 2023 Alex Rivera

As browsers phase out third-party cookies, attribution and tracking are fundamentally changing. Here is our playbook for the new era.

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Creative

Sep 15, 2023 Emily Rossi

Ad copy and targeting can only get you so far. Today, creative is the ultimate lever for performance.

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Meta Ads

Sep 28, 2023 Sarah Jenkins

Stop over-segmenting your audiences. Learn why account consolidation is the key to unlocking the algorithm's full potential.